Are You Doing Your Competitors' Advertising For Them?


CMA disclaimer: These images are presented to demonstrate a specific situation. They are not intended to endorse nor discredit any product, person or institution. No culpability is implied to any of the parties whose web information is excerpted here. In particular, Symantec and McAfee are cited here only to demonstrate the subject, not as objects in themselves. I have not yet asked anyone for permission for these excerpts here, but they aren't defamatory, and I hope fair use covers the holes. If I forgot anything, consider it included here. So there.
The demonstrations here were last updated 2001/08/23, though explanatory text has been tweaked a little. Since then, many things have changed; but this product and others like it remain on the loose. The site www.scumware.com is a reference for this issue. Although, of course, I can't accept responsibility for what's there, it seems to be a worthwhile resource.
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  I rather doubt that either Symantec Corporation or McAfee is aware that the former is actively, though unwittingly, advertising for the latter. After all, it's not a very common occurrence for a business advertising its products on the web to replace the links on its site to its own product-promotion pages with links to a competitor's.

Well, folks, that's what happens-if you have ContextPro, a.k.a. TopText, installed on your computer--and you very well may, and not know it. This aggressively-marketed little gem--which is installed on YOUR computer, not the server--instructs your computer's copy of Microsoft Internet Explorer (Netscape is not affected) to replace the words "virus protection," wherever it may find them, with a link to McAfee's site--even if those words happen to be the very link on Symantec's site that is supposed to take visitors to its own virus protection products page!

This case of Symantec and McAfee is merely one particularly glaring example of what ContextPro is doing. According to the manufacturer, there is a very large and quickly growing list of words and phrases which will trigger the same effect, creating links to their clients' sites.

Imagine where the words "credit information" might occur, sometimes, perhaps, in contexts unrelated to financial credit (maybe something about credits for a movie, let's say). Nonetheless, that particular sequence of words leads to consumerinfo.com. "Small business" will take you to the same place.

You may ask, who would go to trouble to obtain and install such a thing? Well, have you perchance downloaded the sharing utility KaZaa? If you did, you picked up ContextPro along with it, whether you know it or not. [1] The manufacturer of ContextPro claims to have many ways to quietly and surreptitiously insert this product into your system--my adjectives, not theirs, but perfectly appropriate none the less--probably, as in the case with KaZaa, bundling it with some other attractive item.

This has quite some resemblance to Microsoft's so-called Smart Tags. Whether there's any connection, I have no idea.

Symantec informs me that they are aware of this and are both asking eZula to block their site from TopText and bringing the matter to the attention of their legal department, so these effects may not continue for long in this particular case. Nevertheless, if you're interested in checking this out for yourself, you can find any HTML page that includes those particular words, or whip one up yourself; it doesn't matter. It can be a simple local file on your machine; it need not pass through a web server to demonstrate this behaviour.

The following were derived from screen captures showing the sequence of events that occurs if you attempt to click on the "Virus Protection" link on the Symantec product information page at www.symantec.com/product while using Microsoft Internet Explorer with ContextPro installed. (Please note that the mouse pointer itself does not appear in the screen captures; so it's not visible here.)

 
 
 
               

I, for one, am becoming intensely annoyed by the increasing intrusiveness, underhandedness and coerciveness of some parts of the software industry.

Ray Simard


[1] According to the information I've been able to gather, the product bundled with KaZaa was titled TopText. My understanding is that TopText and ContextPro are the same thing, the more so since, having downloaded ContextPro from the manufacturer's site, I find that the uninstall information in the Add/Remove Programs window reads TopText. If anyone knows different, please inform me via the mail link above and I'll correct it.

 

$Date: 2001/12/07 01:02:25 $ (GMT)